Glossary
The NYX Marketing Glossary
Every AI marketing term you'll hit while running campaigns with NYX.
- AI Marketing AssistantAccount-Based Attribution (ABA)
- GeneralAccount Intent Data
- AI Campaign AutomationAgentic Marketing
- AI Campaign AutomationAI Budget Allocation
- AI Creative GenerationAI Creative Scoring
- AI Campaign AutomationAI Marketing Agent
- Campaign OperationsAlgorithmic Bid Management
- GeneralAnswer Engine Optimization (AEO)
- AI Campaign AutomationAutonomous Campaign Execution
- AI Campaign AutomationB2B Marketing AI Co-Pilot
- AI Creative GenerationCreative Fatigue
- AI Campaign AutomationCross-Channel Orchestration
- AI Campaign AutomationCustomer Acquisition Cost (CAC)
- AI Creative GenerationDynamic Creative Optimization (DCO)
- GeneralGenerative Engine Optimisation (GEO)
- AI Marketing AssistantIncrementality Testing
- AI Marketing AssistantMarketing Efficiency Ratio (MER)
- AI Marketing AssistantMarketing Mix Modeling (MMM)
- AI Marketing AssistantMulti-Touch Attribution (MTA)
- Campaign OperationsReturn on Ad Spend (ROAS)