Glossary
The NYX Marketing Glossary
Every AI marketing term you'll hit while running campaigns with NYX.
- AI Marketing AssistantAccount-Based Attribution (ABA)
- GeneralAccount Intent Data
- AI Campaign AutomationAgentic Marketing
- AI Campaign AutomationAI Budget Allocation
- AI Creative GenerationAI Creative Scoring
- AI Campaign AutomationAI Marketing Agent
- Campaign OperationsAlgorithmic Bid Management
- GeneralAnswer Engine Optimization (AEO)
- AI Campaign AutomationAutonomous Campaign Execution
- AI Campaign AutomationB2B Marketing AI Co-Pilot
- AI Creative GenerationCreative Fatigue
- AI Campaign AutomationCross-Channel Orchestration
- AI Campaign AutomationCustomer Acquisition Cost (CAC)
- AI Creative GenerationDynamic Creative Optimization (DCO)
- GeneralGenerative Engine Optimisation (GEO)
- AI Marketing AssistantIncrementality Testing
- AI Marketing AssistantMarketing Efficiency Ratio (MER)
- AI Marketing AssistantMarketing Mix Modeling (MMM)
- AI Marketing AssistantMulti-Touch Attribution (MTA)
- Campaign OperationsReturn on Ad Spend (ROAS)
- GeneralWhat Are Assisted Conversions?
- GeneralWhat Are Automated Ad Campaigns?
- GeneralWhat Are Negative Keywords?
- GeneralWhat Are PPC Match Types?
- GeneralWhat Is A/B Testing in PPC?
- GeneralWhat Is Ad Attribution?
- GeneralWhat Is Ad Copy Testing?
- GeneralWhat Is Ad Effectiveness?
- GeneralWhat Is Ad Frequency?
- GeneralWhat Is Ad Placement?
- GeneralWhat Is Ad Relevance Score?
- GeneralWhat Is Ad Rotation?
- GeneralWhat Is Ad Scheduling?
- GeneralWhat Is Ad Targeting?
- GeneralWhat Is Ad Viewability?
- GeneralWhat Is AI Creative Design?
- GeneralWhat Is AI Customer Segmentation?
- GeneralWhat Is an AI Optimizer?
- GeneralWhat Is an Attribution Window?
- GeneralWhat Is Automated Bidding?
- GeneralWhat Is Bid Adjustment?
- GeneralWhat Is Bid Optimization?
- GeneralWhat Is Budget Pacing?
- GeneralWhat Is Click-Through Rate (CTR)?
- GeneralWhat Is Conversion Rate in PPC?
- GeneralWhat Is Conversion Rate Optimization (CRO)?
- GeneralWhat Is Cost Per Acquisition (CPA)?
- GeneralWhat Is Cost Per Click (CPC)?
- GeneralWhat Is Cost Per Conversion?
- GeneralWhat Is Cost Per Lead (CPL)?
- GeneralWhat Is Cross-Channel Marketing?
- GeneralWhat Is Cross-Channel Marketing Automation?
- GeneralWhat Is First-Touch Attribution?
- GeneralWhat Is Google Search Advertising?
- GeneralWhat Is Google Smart Bidding?
- GeneralWhat Is Impression Share?
- GeneralWhat Is Landing Page Optimization?
- GeneralWhat Is Last-Click Attribution?
- GeneralWhat Is LinkedIn Advertising?
- GeneralWhat Is Lookalike Audience Targeting?
- GeneralWhat Is Meta Advertising?
- GeneralWhat Is Paid Search?
- GeneralWhat Is Paid Social?
- GeneralWhat Is Pay-Per-Click (PPC) Advertising?
- GeneralWhat Is PPC Attribution?
- GeneralWhat Is PPC Budget Management?
- GeneralWhat Is PPC Campaign Optimization?
- GeneralWhat Is PPC Performance Monitoring?
- GeneralWhat Is Predictive Bidding?
- GeneralWhat Is Quality Score?
- GeneralWhat Is Retargeting in PPC?
- GeneralWhat Is Search Intent?
- GeneralWhat Is Target CPA?
- GeneralWhat Is Target ROAS?