Acquire subscribers who stay, not signups that lapse.
NYX runs acquisition across every major platform and reads it against what happens inside the app, so spend follows the subscribers who actually watch.
Connect your ad accounts and your MMP in minutes.
Connects your ad accounts to your app analytics stack.
Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to GA4 and your MMP.
Streaming competes on a metric most advertisers never have to think about. A signup is not the outcome. A subscriber who watches enough to renew is the outcome, and the two campaigns that produce them can look identical at the point of conversion.
- Campaign optimisation targets signups, which is not the same as targeting retention
- Creative has to work across very different genres and language audiences, which multiplies production
- Connecting ad spend to watch behaviour usually means a separate analytics stack nobody joins up
- Content launches create demand spikes that make week on week comparison misleading
What NYX does for you.
Xeno
Runs acquisition across Google, Meta, LinkedIn, TikTok and Snapchat, so reach is not capped by one platform's audience.
Neo
Pulls from CleverTap, Branch and MoEngage alongside the ad accounts, so campaign performance can be read against real in app engagement rather than signup counts.
Pixeo
Generates on brand creative from a chat brief, and localises copy across languages while keeping brand context constant, which matters in a market where the same title sells in five languages.
Recommendation Engine
Prioritised daily recommendations at account, campaign, ad group and ad level, with the calculation and the 14 day metric trend visible.
How it works.
Connect
Link Google and Meta plus your MMP, so install and engagement data sits next to spend.
Set brand context
Brand details and guardrails go in once, so genre and language variations stay on brand without re-briefing the basics.
Read acquisition against engagement
Campaign quality judged on what subscribers do after they sign up.
Test creative by genre and language
Brief each variation in Pixeo, approve the direction, launch through Xeno, compare in Neo.
Inside the Recommendation Engine.
- Builds an SOP for your account from the last three months of its own data, so it works to how your account behaves around content launches rather than a generic benchmark
- Regenerates a prioritised list every day
- Covers budget, bidding, creative and audience, at account, campaign, ad group and ad level
- Each recommendation shows the expected impact, how it was calculated, and the 14 day trend of the metrics it affects
- Creative fatigue surfaces as a recommendation, which matters when the same campaign runs across genres for weeks
- Nothing is applied automatically. You approve every change.
What changes.
Acquisition judged on retention, not signups
See which campaigns bring in subscribers who keep watching.
Creative volume without proportional production
Genre and language variations briefed in chat rather than commissioned.
One view across platforms
Consolidated reporting instead of five dashboards reconciled manually.
NYX runs live subscriber acquisition for streaming and broadcast platforms in India, across app and web.
Platform, agency, or both.
Most streaming teams have in house media buyers and still hand overflow or specific platforms to the NYX team. Both sides of the work show up in the same reporting view.
Questions about NYX for OTT and Streaming
Can NYX connect to my app analytics platform?
Can campaigns be optimised for engagement rather than signups?
How does creative localisation work?
How does creative testing work across genres?
Which platforms are supported?
Does anything get changed in my account automatically?
Need more help?
Our team is here to answer your questions.
Start acquiring subscribers who stay.
Connect your ad accounts and your MMP in minutes.