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Acquire subscribers who stay, not signups that lapse.

NYX runs acquisition across every major platform and reads it against what happens inside the app, so spend follows the subscribers who actually watch.

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Connect your ad accounts and your MMP in minutes.

Connects your ad accounts to your app analytics stack.

Google AdsMeta AdsCleverTapBranchMoEngageGA4LinkedInTikTokSnapchat

Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to GA4 and your MMP.

The problem

Streaming competes on a metric most advertisers never have to think about. A signup is not the outcome. A subscriber who watches enough to renew is the outcome, and the two campaigns that produce them can look identical at the point of conversion.

Campaign optimisation targets signups, which is not the same as targeting retention
Creative has to work across very different genres and language audiences, which multiplies production
Connecting ad spend to watch behaviour usually means a separate analytics stack nobody joins up
Content launches create demand spikes that make week on week comparison misleading

What NYX does for you.

Xeno

Runs acquisition across Google, Meta, LinkedIn, TikTok and Snapchat, so reach is not capped by one platform's audience.

Neo

Pulls from CleverTap, Branch and MoEngage alongside the ad accounts, so campaign performance can be read against real in app engagement rather than signup counts.

Pixeo

Generates on brand creative from a chat brief, and localises copy across languages while keeping brand context constant, which matters in a market where the same title sells in five languages.

Recommendation Engine

Prioritised daily recommendations at account, campaign, ad group and ad level, with the calculation and the 14 day metric trend visible.

How it works.

Connect

Link Google and Meta plus your MMP, so install and engagement data sits next to spend.

Set brand context

Brand details and guardrails go in once, so genre and language variations stay on brand without re-briefing the basics.

Read acquisition against engagement

Campaign quality judged on what subscribers do after they sign up.

Test creative by genre and language

Brief each variation in Pixeo, approve the direction, launch through Xeno, compare in Neo.

What changes.

Acquisition judged on retention, not signups

See which campaigns bring in subscribers who keep watching.

Creative volume without proportional production

Genre and language variations briefed in chat rather than commissioned.

One view across platforms

Consolidated reporting instead of five dashboards reconciled manually.

Questions about NYX for OTT and Streaming

Can NYX connect to my app analytics platform?

Yes. CleverTap, Branch and MoEngage are supported sources for Neo, alongside Google and Meta ad accounts.

Can campaigns be optimised for engagement rather than signups?

Once engagement data is connected, recommendations can account for it rather than treating the signup as the end of the funnel.

How does creative localisation work?

Pixeo adapts copy per language while holding your brand context constant, so localised versions stay on brand. It localises the copy, not the imagery, so market specific visuals still need to be briefed.

How does creative testing work across genres?

Each variation is briefed and generated individually in the Pixeo chat and saved as its own version, so you can run genre specific messaging without a full production cycle per genre.

Which platforms are supported?

Campaigns run on Google, Meta, LinkedIn, TikTok and Snapchat.

Does anything get changed in my account automatically?

No. Recommendations and creative are proposed for approval.

Need more help?

Our team is here to answer your questions.

Ready when you are

Start acquiring subscribers who stay.

Connect your ad accounts and your MMP in minutes.

Start free trial →Book a demo