Optimise for enrolments, not for cheap leads.
NYX connects campaign performance to what happens after the form fill, so budget follows the leads that actually convert instead of the ones that are simply cheapest to buy.
Connect your ad accounts and your app analytics in minutes.
Connects to your ad accounts and your app side data.
Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to GA4 and your app analytics platform.
Edtech acquisition optimises for cost per lead because that is the number the platform reports back. But a cheap lead that never enrols is not cheap, and the gap only shows up weeks later in the counsellor's pipeline.
- Cost per lead looks healthy on the dashboard while enrolment rate quietly falls
- Campaigns cannot be optimised for what happens after the click unless that data is connected
- Students, parents and working professionals need different messaging, and producing three versions of everything takes three times as long
- The same programme sells on LinkedIn to a professional and on Meta to a parent, which means running platforms that behave nothing like each other
What NYX does for you.
Neo
Pulls from GA4 and app analytics platforms like CleverTap, Branch and MoEngage, so lead volume can be read against downstream activity instead of being taken at face value.
Recommendation Engine
Surfaces where budget is buying leads that do not progress, at account, campaign, ad group and ad level, with the calculation shown.
Pixeo
Generates on brand creative variations from a chat brief, which makes running separate messaging for students, parents and working professionals a briefing exercise rather than a production cycle.
Xeno
Builds and launches across Google, Meta, LinkedIn, TikTok and Snapchat from one workspace.
How it works.
Connect
Link Google and Meta, plus GA4 and your app analytics platform if you have an app.
Set brand context
Brand details and guardrails go in once, so creative for every segment stays on brand without re-briefing the basics.
Read lead quality, not just lead volume
With downstream data connected, campaign performance can be judged on what happened after the lead came in.
Test by segment
Brief separate creative for each learner segment in Pixeo, launch through Xeno, compare in Neo.
Inside the Recommendation Engine.
- Builds an SOP for your account from the last three months of its own data, so it adapts to how your admission cycle actually behaves rather than a generic benchmark
- Regenerates a prioritised list every day
- Covers budget, bidding, creative and audience, at account, campaign, ad group and ad level
- Each recommendation shows the expected impact, how it was calculated, and the 14 day trend of the metrics it affects
- Learning phase holds and data quality gates are built in, so nothing fires on a campaign with too little data to read
- Nothing is applied automatically. You approve every change.
What changes.
Budget follows progression, not form fills
Spend shifts toward the campaigns producing leads that go somewhere.
Segment testing stops being a production problem
Different messaging per audience without a proportional increase in creative time.
One read across web and app
Ad performance and app side engagement in the same view instead of two stacks reconciled by hand.
NYX runs live acquisition for education businesses in India, spanning school age programmes through to institutional and professional education.
Platform, agency, or both.
Institutions with a lean marketing team usually hand media buying to the NYX team and use the platform for visibility. Larger edtech teams run it themselves. You can start with either.
Questions about NYX for Edtech
Can NYX see actual enrolments?
Can I optimise for enrolment instead of lead volume?
Can I test different messaging for students versus parents?
Which platforms can I run campaigns on?
Do recommendations get applied automatically?
What can Neo reliably answer?
Need more help?
Our team is here to answer your questions.
Start optimising for what happens after the lead.
Connect your ad accounts and your app analytics in minutes.