Connect ad spend to activation and retention, not just installs.
NYX reads your ad accounts and your MMP together, so budget goes to the campaigns producing users who stay rather than the ones producing the cheapest installs.
Connect your ad accounts and your MMP in minutes.
Your ad accounts and your MMP in one place.
Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to GA4 and your MMP.
The install is the start of the funnel, not the end of it. Campaigns optimised on cost per install reliably find users who install and never come back, and that gap is invisible while the ad platform and the MMP are two separate screens.
- Cost per install looks efficient right up until you look at activation
- Retention and lifetime value live in a different stack from spend, so nobody joins them up weekly
- Budget keeps flowing to campaigns that are cheap on the only metric the platform reports
- App campaign types are largely automated, so the levers that matter are the inputs and the signals, and those are easy to get wrong quietly
What NYX does for you.
Neo
Connects CleverTap, Branch and MoEngage alongside your Google and Meta accounts, so install volume sits next to activation and retention instead of in a separate report.
Recommendation Engine
Flags where spend is buying installs that do not activate, not just where cost per install looks high, at account, campaign, ad group and ad level.
Neo diagnostics
Trace a spike in cost per activated user back to CPC, CTR or conversion rate, with the chart, instead of narrowing it down by hand.
Pixeo and Xeno
Creative production and multi platform launch from the same workspace, so testing new angles does not depend on an external queue.
How it works.
Connect
Link Google and Meta plus the MMP you already use. One ad account is enough to start.
Set brand context
Brand details and guardrails go in once, so creative variations stay on brand without re-briefing the basics.
Judge campaigns on post install behaviour
With MMP data connected, quality can be read on activation and retention rather than install cost.
Diagnose fast when quality drops
Ask Neo what moved and get the answer back with the supporting chart.
Inside the Recommendation Engine.
- Builds an SOP for your account from the last three months of its own data, rather than applying generic install cost benchmarks to an app that may monetise nothing like the average
- Regenerates a prioritised list every day
- Covers budget, bidding, creative and audience, at account, campaign, ad group and ad level
- Each recommendation shows the expected impact, how it was calculated, and the 14 day trend of the metrics it affects
- Learning phase holds and data quality gates are built in, which matters on automated app campaign types where early signals are noisy
- Nothing is applied automatically. You approve every change.
What changes.
Spend follows user quality
Budget moves toward campaigns producing activated, retained users, not cheap installs.
Faster diagnosis when quality drops
Trace a cost per activation spike to its source instead of guessing at it.
One view across acquisition and engagement
Ad spend and app side behaviour together, instead of two dashboards reconciled manually.
NYX runs live user acquisition for consumer app businesses in India, including consultation and marketplace apps where activation quality, not install volume, is the number that matters.
Platform, agency, or both.
App teams commonly run their own UA and use NYX for the reporting and the recommendation layer. Teams without a dedicated UA hire hand the whole thing to the NYX team.
Questions about NYX for App-Based Businesses
Which app analytics platforms are supported?
Do I need a separate integration for each one?
Can NYX optimise for activation and retention instead of installs?
How fast can I diagnose a drop in user quality?
Does anything change in my account automatically?
Which platforms can I run campaigns on?
Need more help?
Our team is here to answer your questions.
Start buying users who stay, not installs that leave.
Connect your ad accounts and your MMP in minutes.