Run paid media properly, before you can afford to hire for it.
NYX builds and launches your campaigns, produces the creative, and tells you every day where the budget should move. You approve the calls. You do not need a specialist per platform to get started.
Free credits to start. Connect one ad account in minutes.
Works with the accounts you already run.
Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to Shopify, GA4 or your MMP.
Right now you are the growth team. The ad budget gets decided in the gaps between everything else you are doing, and there is nobody in the building whose job it is to tell you whether it is working.
- Platform dashboards report what happened. They do not tell you whether it was worth it.
- Hiring a performance marketer costs real money before you know paid is even your channel.
- Agency retainers start before you have any read on whether the channel works for you.
What NYX does for you.
Xeno
Builds and launches campaigns across Google, Meta, LinkedIn, TikTok and Snapchat, so you are not hiring a specialist per platform to get moving.
Pixeo
Turns a product photo or a plain brief into launch ready creative, so creative is not the thing holding up your first campaign.
Recommendation Engine
Tells you where budget should move each day, with the reasoning shown, so the weekly optimisation call gets made even though nobody in the company is a media buyer.
Neo
Ask a question in plain English, like how spend moved last week or which campaign has the best CTR, and get the number and the chart back in the chat.
How it works.
Connect
Link one ad account on the Integrations page. Add Shopify, GA4 or your MMP so performance can be read past the click.
Set your brand context
Fill in brand details and guardrails once on the brand onboarding page. Creative and copy work off it from then on, and you can edit it whenever the brand moves.
Launch
Brief the creative in Pixeo, approve the direction, and launch through Xeno the same day.
Read and act
Neo tracks spend, clicks, CTR, conversions and revenue. The Recommendation Engine tells you what to change next.
Inside the Recommendation Engine.
This is the part that replaces the person you have not hired yet.
- Builds an SOP for your brand from the last three months of your own account data, so recommendations reflect how your account actually behaves, not a generic benchmark
- Regenerates a prioritised list every day
- Covers budget, bidding, creative and audience, at account, campaign, ad group and ad level
- Each recommendation shows the expected impact, how it was calculated, and the 14 day trend of the metrics it affects
- Learning phase holds and data quality gates are built in, so it will not tell you to kill something that has not finished learning
- Nothing is applied automatically. You accept, skip or defer.
What changes.
Decisions get made on evidence
You know what to change and why, without becoming a performance marketing expert first.
You stop waiting on a hire
Execution and creative are covered, so launching is not blocked on filling a role.
One place to check
Spend and performance in one view instead of a dashboard per platform.
NYX runs live paid media for D2C fashion brands, streaming platforms, education businesses and consumer apps in India, alongside the platform.
Platform, agency, or both.
Start on the platform and run it yourself. Or have the NYX team run the account end to end. Or start with the team and bring it in house once you hire. You are not locked into the path you pick first.
Questions about NYX for Founders and CEOs
Do I need an in house marketer to use NYX?
Will NYX change my account on its own?
How fast can I launch a campaign?
What is the difference between the platform and the agency?
Do I need creative ready before I start?
What does it cost?
Need more help?
Our team is here to answer your questions.
Start running paid properly, without the hire.
Free credits to start. Connect one ad account in minutes.