Walk into the review with the answer already in hand.
NYX consolidates spend and performance across every channel your team runs, and puts a documented reason behind every budget call, so the answer is ready before the question is asked.
Connect your accounts and start with the reporting layer alone if you want.
Sits on top of the accounts your team and your agencies already run.
Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to Shopify, GA4 or your MMP.
At your level the question is rarely about one campaign. It is whether marketing spend is producing revenue, and whether you can show the working on short notice.
- Performance data is split across platforms, agencies and in house teams, so one view has to be assembled by hand
- Budget calls get made on last month's numbers because this month's take a week to compile
- Every budget defence starts with building the deck from scratch
What NYX does for you.
Neo
Tracks spend, clicks, CTR, conversions and revenue across channels in one dashboard, and answers direct questions in the chat with the number and the chart attached. No analyst in the loop for a routine number.
Recommendation Engine
Surfaces where spend is underperforming at account, campaign, ad group and ad level, across budget, bidding, creative and audience, with the calculation behind each call visible.
Custom Reports and Automated Alerts
Ask the question once, save the answer, and set an alert so movement surfaces on its own rather than waiting for someone to notice it.
Xeno and Pixeo
Execution and creative production, if you want to move volume in house without growing the team to match.
How it works.
Connect
Link your Google and Meta accounts, plus Shopify, GA4 or your MMP.
Set scope and access
Invite the team with Viewer, Editor or Admin roles, scoped by workspace, so people see and change what they should.
Decide with evidence
The Recommendation Engine tells you where budget should move and shows the reasoning behind it.
Report without assembling
Ask Neo for the number, save it as a Custom Report, set an Automated Alert, and stop chasing the update.
Inside the Recommendation Engine.
This is what turns a reallocation into something you can defend.
- Builds an SOP for each brand from the last three months of that account's own data, not a generic benchmark
- Regenerates a prioritised list every day
- Covers budget, bidding, creative and audience, at account, campaign, ad group and ad level
- Each recommendation shows the expected impact, how it was calculated, and the 14 day trend of the metrics it affects
- Nothing is applied automatically, so the decision and the record of it stay with your team
What changes.
A number you can defend on demand
Ask for spend, CTR, conversions, revenue or ROAS by channel and get it back in seconds, with the chart.
Reallocation with a paper trail
Every budget shift has a stated reason and a visible calculation behind it.
Reporting hours that stop scaling with channels
Adding a platform stops meaning adding another report for someone to maintain.
NYX manages live paid media across streaming, D2C, education and consumer app accounts in India, and runs the same platform its own team uses on client work.
Platform, agency, or both.
NYX consolidates reporting whether campaigns are run by your in house team, by an outside agency, or by NYX. If you want a channel taken off your team's plate entirely, the NYX team can run it inside the same workspace you are already looking at.
Questions about NYX for CMOs and Marketing Heads
Does NYX resolve attribution across channels?
Can NYX report at account level, not just campaign level?
Does my team have to change how they work?
Can it cover agency managed and in house campaigns together?
Who can see and change what?
What can Neo reliably answer?
Need more help?
Our team is here to answer your questions.
Get one view of what marketing is actually producing.
Connect your accounts and start with the reporting layer alone if you want.