Scale paid acquisition without scaling the team.
NYX handles the weekly grind of D2C growth: fresh creative, budget shifts and revenue reporting, connected to Shopify so the numbers mean something.
Connect Google, Meta and Shopify in minutes. Free credits to start.
Built for the stack a D2C brand already runs.
Campaigns run across Google, Meta, LinkedIn, TikTok and Snapchat. Reporting connects your ad accounts to Shopify and GA4.
D2C growth runs on paid, and paid runs on iteration. New creative, new audiences, new budget calls, every single week. Doing all of that by hand is what actually caps how fast you can scale.
- Creative fatigues faster than production can refresh it
- Budget has to move quickly between what is working and what is not, or CAC creeps up unnoticed
- Connecting ad performance to store data usually means a manual export
- A shoot for every new angle is slow and expensive, so testing narrows to what you already have assets for
What NYX does for you.
Pixeo product photoshoots
Upload one product image, describe the intent, and Pixeo proposes scene concepts. Two modes: product hero, where the product is cut out and locked and the scene is generated behind it, and in use, where the product is placed into a realistic usage scene. The product itself stays pixel accurate.
Recommendation Engine
Tells you where budget should move across campaigns and ad groups as performance changes, with the calculation shown, at the pace D2C actually needs.
Neo
Spend, CTR, conversions and revenue in one view with Shopify connected, so a CAC spike can be traced to CPC, CTR or conversion rate instead of guessed at.
Xeno
Builds and launches across five platforms, so a new angle can go live the day it is approved.
How it works.
Connect
Link Google, Meta and Shopify. Add GA4 if you want site side behaviour in the picture.
Set brand context
Brand details and guardrails go in once, so generated creative stays on brand without re-briefing it every time.
Refresh creative
Brief a new angle in Pixeo, approve the direction, and launch it through Xeno the same day.
Move budget with evidence
Daily recommendations show where spend should shift and why, at account, campaign, ad group and ad level.
Inside the Recommendation Engine.
- Builds an SOP for your brand from the last three months of your own account data, so it works to how your account behaves through sale periods and launches, not a generic benchmark
- Regenerates a prioritised list every day, which is the cadence D2C budget actually moves at
- Covers budget, bidding, creative and audience, at account, campaign, ad group and ad level
- Each recommendation shows the expected impact, how it was calculated, and the 14 day trend of the metrics it affects
- Creative fatigue shows up as a recommendation, so a refresh gets flagged rather than noticed late
- Nothing is applied automatically. You approve every change.
What changes.
New creative without a new shoot
Generate scenes and angles from product photos you already have.
CAC that does not creep up unnoticed
See exactly which input moved, the day it moves.
Reporting tied to money, not clicks
Ad spend sits next to the store revenue it produced.
NYX runs live paid media for D2C fashion and lifestyle brands in India, across Google and Meta, at scale.
Platform, agency, or both.
Small teams tend to start with the platform because it removes the need to hire alongside spend. Brands scaling past a point hand the media buying to the NYX team and keep the same reporting view. Both work, and you can switch.
Questions about NYX for D2C and E-commerce
Does NYX connect to Shopify?
Can Pixeo generate creative without a photoshoot?
Are there products Pixeo cannot handle yet?
How fast can I test a new creative angle?
Does anything change in my account automatically?
Is NYX suited to small D2C teams?
Need more help?
Our team is here to answer your questions.
Start scaling spend without scaling the team.
Connect Google, Meta and Shopify in minutes. Free credits to start.