Stop rebuilding the same report every Monday. Ask Neo once, save it, and let your weekly numbers come to you.
Monday morning, same ritual: pull the numbers, paste them into a deck, write the same three lines about what changed. An hour gone before the week has started, on a report that looks identical to last week's.
The report matters. Rebuilding it by hand does not. With Neo you set the weekly report up once, then let it run: ask for weekly performance, save the view, and set an alert so the numbers reach you instead of the other way around.
Set It Up Once, Not Every Week
An automated weekly report is the same view, refreshed on a schedule. You define it a single time, and each week it fills with the latest data, so the work moves from building to reading.
Ask once, save it, set an alert, and the report comes to you each week
Why Automate It
Reclaim the hour: the Monday rebuild disappears. The report is ready before you are.
Same view every week: a consistent report makes week-over-week changes obvious, not buried.
Catch it early: an alert flags a swing the moment it happens, not at the next review.
What a Weekly Report Needs
Keep it to the numbers that drive a decision. Open Neo and the suggested questions already point at the weekly view.
Neo's suggested questions include weekly performance
Headline KPIs: spend, revenue, CTR, and ROAS.
By channel: where the week's results came from.
Top movers: the campaigns that rose or fell most.
How to Automate It in Neo
Step 1 - Ask for weekly performance
Open Neo and ask for the week's performance, or tap the suggested question. It builds the view from your live data.
Step 2 - Set the scope
Pick the channels, account, and a weekly range so the report always covers the same ground.
Step 3 - Save it to Custom Reports
Keep the charts Neo draws in Custom Reports, so the same report is one click away next week.
Step 4 - Set an automated alert
Add an alert on the metrics that matter, so a big swing reaches you between reports, not after.
Step 5 - Choose who sees it
Decide who the report is for, so the right people open the same numbers each week.
Step 6 - Read, don't rebuild
Each week the report is already filled. Your job shifts to reading it and deciding what to do.
Neo Is the Measurement Layer
In the NYX stack, each product owns a job. Pixeo makes the creative, Xeno launches it, and Neo measures it, so the weekly report is built on the same live data your campaigns run on.
Keep It Useful
Fewer, better metrics: a report people read has a handful of numbers, not forty.
Keep the view stable: change the report and you lose the week-over-week comparison.
Alert on what matters: reserve alerts for swings worth interrupting someone's week.
Match it to the reader: a CMO and a buyer want different cuts of the same week.
Let the Report Run Itself
A weekly report is worth having and not worth rebuilding. Ask Neo once, save it to Custom Reports, set an alert, and point it at the right people. The hour you spent assembling numbers turns into time spent acting on them.
Frequently Asked Questions
- What should a weekly report include?
- The few numbers that drive decisions, spend, revenue, CTR, and ROAS, plus a channel breakdown and the top movers. Keep it short enough to read at a glance.
- How does Neo make it automatic?
- You ask for the weekly view once and save it to Custom Reports, so it refreshes with the latest data. An automated alert flags big swings between reports.
- Can different people get different reports?
- Yes. Because the report is a saved view, you can keep versions scoped to what each reader, a CMO or a campaign owner, needs to see.
